Sport has become an essential tool in the European Union’s soft power approach. Over the past few years, the political vision promoting economic development through sport has become a standard practice in Europe’s policies of solidarity and sustainable development. Yet, how can the European experience help improve the Olympic ideal of using sport to promote peace and prosperity?

Brazil icon Rivaldo has warned tourists to stay away from the summer Olympics in Rio de Janeiro, expressing fears about crime, a struggling health service and the political turmoil surrounding the impeachment of President Dilma Rousseff.

[...] When Popole Misenga started training for his Olympic judo team he was, well, too ferocious [...] The Congolese judoka is pushing to compete in the Rio Olympics this August as part of the Games' first stateless team […] As a child of the Democratic Republic of Congo's 1998-2003 war, which killed millions and left many more homeless, the 24-year-old has been hardened by terror, hunger, and desperation.

No denying that sports and games do great branding for a country. When Mabia Akter Simanta, a weightlifter from Bangladesh won the first gold for her country at the 2016th South Asian games and stood on the victory stand, tears rolled down her cheek. It was tears of joy and happiness. 

Former teacher and professional wrestler Hiroshi Hase, Japan’s Minister of Education, Culture, Sports, Science and Technology, discusses the impact the 2020 Olympics is having on the country’s infrastructure, attitude to sport, education sector, and spirit of innovation.

French Minister of Urban Affairs, Youth and Sport Patrick Kanner, visited Seoul in mid-February to bolster cooperation for the 2018 PyeongChang Winter Olympic Games in Korea. Kanner, who was accompanied by a delegation of French companies [...] met Korean athletes and sports institutions in tennis, taekwondo and mountain climbing during a reception at the French Embassy in Seoul on Feb. 19.

"Los Angeles is a world-leader in creativity and innovation, and LA 2024 will put California's unparalleled tech and innovation capability at the service of the Olympic Movement.," said LA 2024 Chairman Casey Wasserman.