No denying that sports and games do great branding for a country. When Mabia Akter Simanta, a weightlifter from Bangladesh won the first gold for her country at the 2016th South Asian games and stood on the victory stand, tears rolled down her cheek. It was tears of joy and happiness. 

Former teacher and professional wrestler Hiroshi Hase, Japan’s Minister of Education, Culture, Sports, Science and Technology, discusses the impact the 2020 Olympics is having on the country’s infrastructure, attitude to sport, education sector, and spirit of innovation.

French Minister of Urban Affairs, Youth and Sport Patrick Kanner, visited Seoul in mid-February to bolster cooperation for the 2018 PyeongChang Winter Olympic Games in Korea. Kanner, who was accompanied by a delegation of French companies [...] met Korean athletes and sports institutions in tennis, taekwondo and mountain climbing during a reception at the French Embassy in Seoul on Feb. 19.

"Los Angeles is a world-leader in creativity and innovation, and LA 2024 will put California's unparalleled tech and innovation capability at the service of the Olympic Movement.," said LA 2024 Chairman Casey Wasserman. 

The Los Angeles bid to host the 2024 summer Games was unveiled at sunset keeping in theme with the new slogan and features a winged angel as a symbol of the city. On the top floor of a USC skyscraper bid leaders and civic officials gathered to view the new logo with panoramic views of the City's 2024 Games venues, coastline and mountains as the backdrop.

India’s Rural Olympics, formally known as the Kila Raipur Sports Festival, is held annually each winter in Kila Raipur on the outskirts of Ludhiana, Punjab. The festival has been running since 1933. The four-day festival is a celebration of, well, rural Indian culture.