place branding

The controversial initiative is designed to entrench Israeli "ownership" of East Jerusalem, which was captured by Israel in the Six Day War of 1967 and subsequently annexed – a move that has not been recognised by the international community.

CPD is now contributing "PDiN Quarterly- Trends in Public Diplomacy" to the Place Branding and Public Diplomacy Journal published by Palgrave MacMillan.

The USC Center on Public Diplomacy was pleased to co-sponsor the Association of Public Diplomacy Scholars annual conference on public diplomacy, place brands, and soft power.

Conference Schedule

8:30 am: Registration and Breakfast

9:00 am: Welcome

9:15 am: Keynote Address
• Keith Dinnie (author of Nation Branding: Concepts, Issues, Practice)