place branding

Manchester is the city that tried to turn itself around by turning itself into a brand. The result has been an undeniable improvement. Here is the most astonishing fact about Manchester's regeneration: where residents were once desperate to leave the city, now, for the first time in 50 years, people are flocking back.

The controversial initiative is designed to entrench Israeli "ownership" of East Jerusalem, which was captured by Israel in the Six Day War of 1967 and subsequently annexed – a move that has not been recognised by the international community.

CPD is now contributing "PDiN Quarterly- Trends in Public Diplomacy" to the Place Branding and Public Diplomacy Journal published by Palgrave MacMillan.

The USC Center on Public Diplomacy was pleased to co-sponsor the Association of Public Diplomacy Scholars annual conference on public diplomacy, place brands, and soft power.

Conference Schedule

8:30 am: Registration and Breakfast

9:00 am: Welcome

9:15 am: Keynote Address
• Keith Dinnie (author of Nation Branding: Concepts, Issues, Practice)

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