The controversial initiative is designed to entrench Israeli "ownership" of East Jerusalem, which was captured by Israel in the Six Day War of 1967 and subsequently annexed – a move that has not been recognised by the international community.
The USC Center on Public Diplomacy was pleased to co-sponsor the Association of Public Diplomacy Scholars annual conference on public diplomacy, place brands, and soft power.
8:30 am: Registration and Breakfast
9:00 am: Welcome
9:15 am: Keynote Address
• Keith Dinnie (author of Nation Branding: Concepts, Issues, Practice)