place branding

How postage stamps, Eataly and Argentine tango work to cultivate a national image.

In his piece for the Soft Power 30 report, Joel Day looks at how the City of San Diego is working to create a global brand.

How cultural events can promote tourism and investment for a nation's global image.

A new book looks at how "Game of Thrones," social media and more can cultivate a locale's image.

An in-depth examination of how the Public Diplomacy Council of Catalonia (DIPLOCAT) shapes international opinion.

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