The closing ceremony of the Rio 2016 Summer Olympics showcased a vast collection of Japanese soft power assets in a segment called “The Tokyo Show.” This started with an opening message of “Thank you,” performed by young...KEEP READING
Place Branding: Cities, Regions & Nations
As cities take on a bigger role in foreign affairs, their place branding campaigns have grown more important as well. Regions, cities and individual locations are re-imagining themselves and portraying their own, unique images to the world.
A collection of global place branding campaigns is available in a new book edited by Ahmet Bayraktar and Can Uslay. The book
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