place branding
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Negative%20Watcher.png?itok=9hQ6hV0r)
Public diplomacy must extend beyond its discursive focus on soft power, into new epistemology for understanding negative and adversarial branding.
![Italy map and culture image by macrovector via freepik.com Italy map and culture image by macrovector via freepik.com](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-italy-soft-power.jpg?itok=ooXY_-bt)
SAIS Europe (Bologna) faculty David Ellwood shares about the Italian foreign ministry's new initiative to formalize PD activities.
![Geolocation image by freepik via freepik.com Geolocation image by freepik via freepik.com](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469_geolocation-place-branding.jpg?itok=gAbDJuXH)
A podcast co-hosted by CPD Faculty Fellow Nicholas J. Cull and Good Country Index founder Simon Anholt.
![Overhead aerial view of the new National Stadium with Tokyo's skyline in twilight time, fully completed main stadium for Tokyo Olympic Summer Games 2020. Image via iStock. Overhead aerial view of the new National Stadium with Tokyo's skyline in twilight time, fully completed main stadium for Tokyo Olympic Summer Games 2020. Image via iStock.](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Tokyo-2020-Olympic-Games-775x469.jpg?itok=nOEu5WP8)
CPD Research Fellow Yoav Dubinsky reports from the Olympic Games on how Japan's country image is faring.
![Image by freepik via freepik.com Olympic flame image by freepik via freepik.com](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-olympic-flame.png?itok=x4UyZY8c)
CPD Research Fellow Yoav Dubinsky details how countries use technology and innovation to advance their goals through sports diplomacy.
![Tower Bridge (London). Image courtesy Free-Photos via Pixabay](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Architecture%20Unites%20Us%20Blog_1.jpg?itok=PWeabjdv)
CPD Faculty Fellow Mina Chow on in-person, physical design amid an uncertain and virtual world.
![Image Courtesy of Michael Mocatta via Flicker](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/UAE%20BLOG.jpg?itok=MH6R66_P)
Hae Won Jeong of Abu Dhabi University describes the strategies and significance of soft power in the UAE regarding the country's nation-building efforts.