Digital behavior, trends, and opportunities can raise awareness of particular issues in a country. This extends well beyond, for example, simply posting a few tweets as a form of diplomacy. According to Ambassador Rudolf Bekink of the Embassy of the Netherlands, “the digital arena opens new possibilities, from one-on-one conversations to dialogues with communities.” Traditional diplomacy is still relevant, he says, “but digital diplomacy adds enormously to the capabilities of every diplomat.” 

I am often asked, “Why doesn’t Israel do a better job in presenting its case?” In other words, “Why does Israel fail so miserably with hasbara?” 

Filipinos in the United States can now listen to radio broadcasts from the Philippines on their mobile phones with the launching of the second phase of a public diplomacy initiative to connect them with the motherland. The availability in the US of broadcasts from six leading Filipino radio stations, including the Catholic-run Radio Veritas, was announced by the Philippine Embassy and AudioNow, the world’s leading call-to-listen platform, on the occasion of the 116th anniversary of Philippine independence.

Ethiopia will send a public diplomacy delegation to Egypt soon to boost the people-to-people relation, said Ministry of Foreign Affairs.  According to the minister Dr Tedros Adhanom the delegation is expected to enhance the overall diplomatic relations with Egypt.

China’s global image faces challenges - but if asked to choose between its national interests and preserving its national image, China would choose the former. A recent poll conducted by the BBC World Service shows that China’s international image is not that great around the world. Although this year China’s international image is equally divided (42 percent vs. 42 percent) between those who think China’s influence is positive and those who think it is negative, China’s image in Japan and South Korea (two of China’s most important Asian neighbors) is quite negative.

Thirty-seven young people from across the Balkans gathered in Turkey last month to participate in a youth conference in order to boost interaction between Turkey and the Balkan countries. The new project, organised by the Prime Ministry's Office of Public Diplomacy, invited young people from Albania, Bosnia and Herzegovina (BiH), Bulgaria, Kosovo and Macedonia.

As the Minsk History Museum in Belarus holds an exhibition celebrating the USSR, we look back at some of the best Soviet poster art.