public diplomacy
The urgent need to include the expertise of Russian professionals in international efforts to control the global TB epidemic must override U.S. and European reservations about partnering with colleagues based in the Russian Federation. Eight million lives depend on it.
The news that the ABC is to establish an ‘online portal’ in China that will allow it to ‘represent and sell media content across China’ has been greeted with understandable enthusiasm by the ABC.
George Kennan knew a thing or two about how nations treat one another. In 1946, while serving as deputy chief of the U.S. mission in Moscow, he penned “the long telegram.” That assessment of what motivated the Soviet Union shaped U.S. policy toward Moscow for decades.
From Kiev to Damascus, Moscow to Caracas, there are very few international conflicts and debates where the actions and position of the United States is not influential. In Ukraine, the United States stands solidly behind the interim government, and slapped some sanctions on Russian officials after Moscow annexed Crimea.
Internationally, the 2010 Shanghai World Expo was a major tourism and branding draw card for its host city. Domestically, the Expo constituted a major source of national pride and a key vehicle for the promotion of official messages reinforcing traditional state propaganda themes.
Public diplomacy comes with side effects. Positive unintended consequences become part of the intended impact, but negative ones should concern us.
by Nicholas J. Cull
