public diplomacy

Crimea, which made its debut in most Americans’ consciousness by way of being recently invaded by Russia, is an extremely picturesque tourist destination. While news media is inundated by images of Russian military forces occupying the Ukrainian peninsula, the businesses that depend on Crimea’s normally-robust $5 billion tourism industry are wringing their hands.

The rise of Web 2.0 tools created a new, easy-to-use channel for diplomats and public diplomacy bureaus to reach far-flung publics. Many foreign ministries adopted the new technology almost immediately, creating a field called public diplomacy 2.0. New problems appeared quickly though.

Say that you work for a private security company (PSC) and most people think one of two things: Either you are a mall cop. Or you work for Blackwater, the infamous private security firm, and you go around shooting people.

mer·ce·nary 

noun \mr-s-ner-ē, -ne-rē\

: a soldier who is paid by a foreign country to fight in its army : a soldier who will fight for any group or country that hires him (Merriam-Webster)

The rise of Web 2.0 tools created a new, easy-to-use channel for diplomats and public diplomacy bureaus to reach far-flung publics. Many foreign ministries adopted the new technology almost immediately, creating a field called public diplomacy 2.0. New problems appeared quickly though. Social media’s all-in participation creates an environment where messages cannot be controlled as they are framed and re-framed by the twittering masses.

I was delighted to read the CPD Blog written by Anja Eifert on 

Every year, select students from the USC Master of Public Diplomacy program at USC Annenberg travel abroad to conduct field research, which furthers the study of public diplomacy and international communications. This year, the Class of 2014 selected São Paulo, Brazil for its unique position in world politics.

Given Indonesia’s rising economic position - despite recent dips – Anja Eifert’s argument that “in ‘America’s Pacific Century,’ Indonesia is constituting a ‘steam engine’ in the Asia-Pacific region, the country should be regarded as a centerpiece of U.S. foreign policy;” that “the U.S. could do more,” in the context of public diplomacy, and that “it must propagate deeper engagement with words and deeds.”

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