Should one be surprised to hear the Ambassador of the United States telling an audience of students and influential Abu Dhabi elite that his country needed to raise its game and change their narrative in the region?...he remarked that people in the Gulf thought of the USA in military terms.

Professor Nye talked about Chinese soft power in detail. In the past decades, China published over a hundred articles on soft power and the term appeared on Chinese official language as well. He also pointed out that China has important resources...for generating soft power.

Within this transatlantic culture, soft power was offered as a complement to hard power – another means to the same end of getting our way in the world, albeit slower. Instead of armies, we actively shipped artists, products, legal systems, video games...

With the notable exception of Canada, public diplomacy most everywhere is enjoying somewhat of a renaissance, with interest and activity at levels not seen since the end of the Cold War....Why the resurgence?

One of the defining attributes of being in a center of global commerce and culture is the feeling you get when walking down the sidewalks. In London, I found the experience of strolling a few blocks from where I was staying to the downtown campus of UEA London, in large part along the fabled Brick Lane, to be a source of energy and inspiration.

Since 9/11, the U.S. Government has invested heavily in technology-based solutions to understanding, informing, and influencing people around the world and across a variety of mediums. Many of these efforts were sponsored by the Defense Department for reasons that include major appropriations by the Congress, a capability (and culture) of contracting, and so on.