public diplomacy

Hopefully Mica’s story, which became about baseball as a metaphor for increased relations with Cuba, can thus join the continuum of using baseball for cultural exchanges...Along the way, he experienced a cultural exchange, and learned that when it comes to Cuba and the United States, there is much more that is similar than different.

India’s image has transformed drastically in the last decade from an aid recipient nation to a global power, experts say. The shift in this image is not merely a result of economic growth figures alone — it has resulted from a carefully managed “image campaign” that the Indian government has invested in.

There is enough research in the nation branding world to demonstrate that a country's image and reputation depends on part to its openess to others...The government is blaming the weather for recent long waits at border contro. But with a recruitment freeze in place, what effect are the cuts having?l

“Americans must not view Pakistan as a stereotype and just through the prism of their fight against terrorism. Pakistanis need to be told the American point of view without use of force and with respect for the country’s sovereignty。“

So while USAID is very good at quickly mobilizing assistance to disaster-afflicted communities, it carries a lot of political baggage -- so much so in places like Pakistan that the U.S might be better off in the long run by downsizing USAID's direct activities there and working through alternative programs.

Sports diplomacy builds on Secretary of State Hillary Rodham Clinton’s vision of “smart power,” which embraces the full range of diplomatic tools – in this case the game of basketball – to bring people together to foster greater understanding.

The Cultural Awakening in Public Diplomacy is the fourth and latest issue of CPD Perspectives on Public Diplomacy for 2012. Written by R.S. Zaharna, a CPD Research Fellow 2011-2013, the paper addresses the oversight of culture in public diplomacy and makes a case for its growing influence.

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