Despite its undoubted global prominence, China's onstage presentation remains amateurish, and even clumsy, according to some observers. The country's efforts in building so-called "soft power", a phrase coined by American scholar Joseph Nye, are defined as a doomed charm offensive, and its media are widely regarded as a government mouthpiece.

“The cultural impact of Indian cuisine, literature, films, music and sporting events will increasingly be felt globally through and beyond India’s vast diaspora,” writes Mr. Kitchen. This is likely to be more significant than any “constructive international role” India will continue to play.

Although the Chinese government has invested heavily in promoting the spread of Chinese culture overseas, some art groups do not agree with the funding behavior. They say the best way to successfully introduce China's cultural products into mainstream Western society is through commercial channels.

Through such platforms as overseas visits by Chinese leaders, receiving visits to China by foreign leaders, the Beijing Olympic Games and Shanghai World Expo, we engaged in dynamic public and cultural diplomacy...and showed to the rest of the world a China that is culturally-advanced, democratic, open and making continuous progress.

"Deepening cultural exchanges with foreign countries, and promoting Chinese and foreign cultures to learn from each other" has been listed as one of the major tasks of the Chinese government in 2012, says the government work report delivered by Premier Wen Jiabao at the opening ceremony of the National People's Congress in Beijing.

At the New York Film Festival, three instant classics of engagé cinema -- one from Egypt and two from Iran (including BFF Oscar-winner A Separation) -- quite stunningly took on the weight of history. From the confines of house arrest, through a divorce drama, to the living, breathing expanse of the literal Arab street, engagé cinema is most hearteningly alive and well.

Putin perceives Russia as being the target of constant and mostly unfriendly pressure – from military challenges such as NATO enlargement to the imposition of social changes through media campaigns and other “soft power” elements...Success is only possible if based on use of power and this must be real 'hard' power.

To be successful and competitive in the long run, the private sector must manage global issues with numerous geographic and geopolitical challenges with creativity and dexterity, re-defining traditional notions of global engagement and public diplomacy along the way. A hybrid form of Smart Power on steroids.