A few nights ago, a video from advocacy group Invisible Children hit the web. Called Kony 2012, it is an attempt to tell the world the story of war criminal Joseph Kony, so that the viewer might feel the burn of injustice and work to put his reign of terror to an end.

One aspect is culture, a powerful, but as-yet poorly deployed tool in the exercise of China's soft power and public diplomacy... This is important because as the Chinese learn how to use these tools better, they will more effectively compete in the contest for hearts and minds. It's also critical if this country is ever to move from merely "Made in China" to its long elusive goal of "Created in China."

Last year Azeri representatives won the Eurovision song contest and according to the rules this year the Eurovision 2012 will be held in Baku. Despite tense relations the Armenian side made an official application in line with its policy of supporting people contacts and public diplomacy.

In a world where attention scarcity has displaced access as the new information problematic, how do you get your issue noticed? This is precisely the question that confronted Invisible Children, the international NGO that produced the viral online video “Kony 2012.”

Great Britain is a very different place from Cool Britannia. Coolness might have been the single most impressive human quality, according to the guitar-wielding Tony Blair and his baby-boomer cohorts, but the Conservative-dominated government of today prefers an adjective of stiffer stuff.

In a world where attention scarcity has displaced access as the new information problematic, how do you get your issue noticed? This is precisely the question that confronted Invisible Children, the international NGO that produced the viral online video “Kony 2012.” Since its release on March 5, it has been nothing short of a sensation: within two days YouTube tallied over 11 million viewings. That number tripled by the following afternoon and presently – four days after release – the number exceeds 52 million.

The Indonesian minister, said that deeply rooted cultural affinity and commonality between Iran and Indonesia prepares grounds for upholding relations and cooperation between the two countries. In cultural diplomacy, all parties should look forward to commonalties....