public diplomacy

Two decades of economic liberalization ushered in significant changes to India’s business landscape. One important change has been the development of competitive capabilities of Indian companies and the increase in business, professional, and personal exchanges with global businesses, workforces, and ideas. This development has significant implications on India’s soft power projection.

Challenges to U.S. international broadcasting and public diplomacy continue to mount. Iran, joining China and Russia, also nourishes ambitions as a global power and is moving forward with soft-power advances in Latin America. (Not that there is anything “soft” about Iranian soft power.)

In her review of Craig Hayden's The Rhetoric of Soft Power: Public Diplomacy in Global Contexts, CPD Summer Institute Alum Emily Metzgar notes that the book is "a well-researched discussion of soft power and its application in the name of public diplomacy." The book is one of Hayden's contributions to the academic study of public diplomacy.

In The Rhetoric of Soft Power: Public Diplomacy in Global Contexts, Craig Hayden, assistant professor of international communication at American University, presents a well-researched discussion of soft power and its application in the name of public diplomacy. Framed in the context of both theoretical and practical thinking about soft power, the book offers four case studies to explore some of the soft power themes articulated in the introductory chapters.

Nearly a year ago, as Japan struggled with the devastation wrought by the March 11, 2011 earthquake and tsunami, the United States military launched “Operation Tomodachi,” a major humanitarian aid mission, to help the Japanese government respond to the crisis.

Sports diplomacy builds on Secretary of State Hillary Rodham Clinton’s vision of “smart power,” embracing the use of a full range of diplomatic tools—in this case, basketball—to bring individuals together in order to foster a greater understanding of societal norms and cultures.

The world's nations achieved a U.N. goal of cutting in half the proportion of people without access to safe drinking water five years ahead of the 2015 target...The water target was one of the U.N. Millennium Development Goals to reduce global poverty that government leaders, nongovernmental organizations and the United Nations have been working to achieve, with varying success.

Diplomats are increasingly using social media to promote their countries’ foreign policy. Leading from the front is the US Embassy in Wellington and its social savvy Ambassador. Ambassador David Huebner is all for embracing innovation in diplomacy or, in foreign policy speak, 21st Century statecraft.

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