public diplomacy

In The Rhetoric of Soft Power: Public Diplomacy in Global Contexts, Craig Hayden, assistant professor of international communication at American University, presents a well-researched discussion of soft power and its application in the name of public diplomacy. Framed in the context of both theoretical and practical thinking about soft power, the book offers four case studies to explore some of the soft power themes articulated in the introductory chapters.

Nearly a year ago, as Japan struggled with the devastation wrought by the March 11, 2011 earthquake and tsunami, the United States military launched “Operation Tomodachi,” a major humanitarian aid mission, to help the Japanese government respond to the crisis.

Sports diplomacy builds on Secretary of State Hillary Rodham Clinton’s vision of “smart power,” embracing the use of a full range of diplomatic tools—in this case, basketball—to bring individuals together in order to foster a greater understanding of societal norms and cultures.

The world's nations achieved a U.N. goal of cutting in half the proportion of people without access to safe drinking water five years ahead of the 2015 target...The water target was one of the U.N. Millennium Development Goals to reduce global poverty that government leaders, nongovernmental organizations and the United Nations have been working to achieve, with varying success.

Diplomats are increasingly using social media to promote their countries’ foreign policy. Leading from the front is the US Embassy in Wellington and its social savvy Ambassador. Ambassador David Huebner is all for embracing innovation in diplomacy or, in foreign policy speak, 21st Century statecraft.

Figures from Germany's culture and language promotion agency, the Goethe Institute, show that people in southern Europe -- where unemployment is high, particularly among the young -- are clamoring to learn German. Other official data show immigration to Germany from Spain, Greece and Portugal is up sharply.

Innovations are a source of soft power. At a time of an unprecedented economic recession, soft power fueled by innovations remains America's greatest competitive advantage...The US experience suggests the way China has transformed itself into a new superpower will not be possible without building up its soft power that provides fertile ground for innovative products.

“Would the world be more peaceful if women were in charge?”...Unless soft power is introduced into the power equation it is unlikely that things will change any time soon. The spreading of ideas, creating allies on all sides, building and enforcing a group’s influence in the most positive manner are of the essence.

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