public diplomacy

This year's Oscar for the best foreign film went to Iran, a country which is grappling with a tense international environment because of its nuclear program. Despite its small budget, A Separation has come to generate a considerable amount of discussion both inside Iran and abroad. One debate, always important to Iranians, is about the contribution of such movies to the Iranian image.

With sparkling new offices in Washington, D.C., on New York Avenue since February 6, and a staff of 75 soon to be 100, CCTV America is making a serious and well-financed bid to be a player in the U.S. media market. CCTV America is a subsidiary of China Central TV, the Chinese state broadcaster, whose global ambitions have been making headlines.

Millions of Iranians hunger not only for news, but for democracy. For the U.S. government’s international broadcasting complex, Iran is a place where a good communication strategy is a necessity; Tragically, America’s principal instrument, Voice of America’s Persian News Network (PNN), has simply not been up to the task.

Under the Obama Administration’s proposed FY 13 budget, the potential damage to...the Voice of America would be unprecedented...Such hemorrhaging must be halted if the free flow of information from America to the world is to be secured...for the Voice’s 140 million weekly listeners in 43 languages around the globe.

The cultural institutions of most countries are autonomous, unconnected with any local educational facility. But China’s Confucius Institutes are different, leading to criticism from some teachers, education authorities and parts of the media.

In this world, the United States will not use dicta or hegemon power to shape or control the world order. Instead, the United States has a more humble role with a soft-power advantage, and hence the superpower will not be at the center of global issues ...

The priority of PD is set by one’s definition of it...Whether we decide to advocate for PD within or outside the bureaucracies of the U.S. government, they will undeniably affect us in one way or another throughout our careers in PD. The key will be to understand the interagency relationships and strive to remain nonpartisan in our approach to PD.

APDS Blogger: Lisa Liberatore

Washington, D.C. is a city of politics, power, and ploy. As the first delegation of Public Diplomacy Masters students representing USC to visit D.C., 18 of us set out to navigate the role of PD and meet its practitioners in this influential city. Our excursion led us to three very significant U.S. bureaucracies: the Department of State, the Senate, and the House of Representatives.

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