public diplomacy

Americans may be more interested in domestic issues with gas prices rising sharply, unemployment still high, and continued instability in the market -- but a coherent message from Secretary Clinton that stresses the important role that foreign aid plays in an increasingly unstable democratic world is in dire need.

Taiwan and Japan plan to launch a joint rail tourism campaign next month as part of expanding links between the two countries since a massive earthquake struck Japan in March last year. In the campaign, dubbed “sister trains,” Taiwan’s CK124 steam engine and a similar Japanese train will be used to promote railway travel in both countries.

Arirang TV, an English-language network based in Seoul, is revamping its news and entertainment programs, in hopes of promoting Korea and its culture to a wider international audience. “In Korea, K-culture, which goes beyond K-pop, accounts for a huge part of its nation branding. Our program revamp this time is focusing on those two trends, K-culture and nation branding.”

“We have always believed in cricket diplomacy and there is a harmony in cultures of both the countries. We both are good at cricket and people on both sides love the game. People in Pakistan are bound by cricket and we need that unity at the moment.”

February 28, 2012

Thailand is now most of the way through the first term of the Obama administration, and US Secretary of State Hillary Clinton has introduced and implemented the concept of "smart power" in relation to US foreign policy, which attempts to strategically combine elements from both "hard power" and "soft power" approaches.

...One such effort is introduction of short films and documentaries made by the External Affairs Ministry. Such films and documentaries produced by the MEA's public diplomacy division will now be shown on Air India flights. This could be an alternative for the travelers who might want to switch over from Bollywood and Hollywood films.

Through trade, investment, educational exchanges and other outlets, the United States and China have dramatically increased their ties. Many experts believe these cross-cultural exchanges can foster mutual understanding between the two peoples in a way that is as effective as or sometimes even more effective than professional politics.

Mandarin language assistants, entering New Zealand under the free trade agreement with China, have arrived to help the Beijing-backed Confucius Institute spread the word in Mandarin. The University of Auckland-based institute has set a target of having 50,000 Kiwis learning the language annually.

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