Thailand is now most of the way through the first term of the Obama administration, and US Secretary of State Hillary Clinton has introduced and implemented the concept of "smart power" in relation to US foreign policy, which attempts to strategically combine elements from both "hard power" and "soft power" approaches.

...One such effort is introduction of short films and documentaries made by the External Affairs Ministry. Such films and documentaries produced by the MEA's public diplomacy division will now be shown on Air India flights. This could be an alternative for the travelers who might want to switch over from Bollywood and Hollywood films.

Through trade, investment, educational exchanges and other outlets, the United States and China have dramatically increased their ties. Many experts believe these cross-cultural exchanges can foster mutual understanding between the two peoples in a way that is as effective as or sometimes even more effective than professional politics.

Mandarin language assistants, entering New Zealand under the free trade agreement with China, have arrived to help the Beijing-backed Confucius Institute spread the word in Mandarin. The University of Auckland-based institute has set a target of having 50,000 Kiwis learning the language annually.

On Thursday, March 1, 2012, the U.S. Department of State will host its first-ever Spanish-language Twitter Briefing. Acting Assistant Secretary of State for Public Affairs Mike Hammer will take questions submitted to the Department’s official Spanish-language Twitter feed @USAenEspanol.

While the latest aircraft carrier movements and military maneuvers here are chronicled closely in U.S. media, significant public diplomacy initiatives go largely unreported. This past week provided a prime example: For his first-ever visit, Beijing Mayor Guo Jinlong led a 500-person delegation including party officials, business leaders and Chinese celebrities.

TAIPEI --- While the latest aircraft carrier movements and military maneuvers here are chronicled closely in U.S. media, significant public diplomacy initiatives go largely unreported. This past week provided a prime example:

Beijing Mayor Guo Jinlong’s week-long visit to Taipei has been front-page news in this region, in newspapers from Korea to Singapore. For his first-ever visit, the mayor led a 500-person delegation – yes, five hundred people – including party officials, business leaders and Chinese celebrities.

The British Museum’s “Hajj: Journey to the heart of Islam“ is the first major exhibition ever to focus on the Hajj. Aiming to draw crowds both Muslim and non-Muslim, the exhibition features objects from a number of different countries, as well as newly commissioned contemporary art works, to highlight the importance and relevance of the ancient tradition throughout history.