Bryant entered the gym at Gertz-Ressler High School Thursday where he oversaw a Mandarin exchange program partnered with the Kobe and Vanessa Bryant Foundation, an event that featured Chinese exchange students participating in defensive, shooting and dribbling drills. The enthusiastic response obviously highlights the popularity the Lakers' star commands.

In a recent report, SERI analyzed how Korea’s hosting of international events such as the 2018 PyeongChang Winter Olympics and the 2011 Daegu IAAF World Championships alongside the Korean wave and an upswing in global activities by Korea’s multinational corporations have contributed to Korea’s move up in the rankings of the Nation Brands Index.

"It’s surprising and heartbreaking to see so many people misunderstand and misinterpret our country," says Kang Woo-sung, who is in the forefront of numerous campaigns designed to raise awareness of Korea in the United States. Based in Manhattan, Kang has so far organized efforts to correct confusing menus at the city’s Korean restaurants, and even went as far as introducing Korean ghosts.

...There can be no doubt that chipolopolo’s victory is a victory for Southern Africa and in that respect the region also feels and owns the Africa Cup." Chipolopolo’s triumph has significantly enhanced Zambia’s visibility everywhere in the European communities as a major tool for the country’s public diplomacy with rave reviews in the media.

The new way of making war, the projection of “soft power,” is cynical in that it involves millions of people in the persuasion effort. The lords of this new media war are the communication and image experts closely tied to political power, producing a sophisticated kind of communication...

Secretary of Defense Leon Panetta and Secretary of State Hillary Clinton have been busy reassuring European allies that the U.S. was not drawing down its commitment. Panetta even went so far as to claim that Europe is the “security partner of choice for military operations and diplomacy around the world.”

Even if the politics of India-United States ties sometimes falls short of the hoop, the two nations continue to score slam-dunks in terms of bilateral sport diplomacy. This week the U.S. State Department announced that the second round of people-to-people exchanges under its Sports Visitor programme...

Shinkai has been awarded best director by the Association of Media in Digital (AMD), yet he remains relatively unknown beyond dedicated anime circles.That began to change this past fall, when he toured the United States and Britain...