public diplomacy

The Minister of Tourism, Culture and National Orientation, High Chief Edem Duke has emphasised that most of the challenges confronting the country are as a result of the breakdown of our cherished cultural values.

February 16, 2012

When the Broadcasting Board of Governors (BBG) recently unveiled a new Strategic Plan, it set a brazenly ambitious goal: “To become the world’s leading international news agency by 2016.”To achieve its goal, the BBG...first plans to gut its existing news operations...

Chinese president-in-waiting Xi Jinping will spend most of his two-day California trip highlighting two things: films and basketball. Clayton Dube, associate director of the US-China Institute at USC, says China wants to mimic US “soft power” - its ability to influence world culture. “Soft power is what the US has in abundance and what Xi wants to know more about."

His mandate covers overall representation of the EU and leading Member States on EU matters; political dialogue with Tanzania and EAC authorities; management of development assistance; trade relations; and public diplomacy with the host country.

The United States government has quietly gathered a collection of tech and media superstars to advise on propaganda and public diplomacy. Just think of the new Broadcasting Board of Governors' Commission on Innovation as the Justice League of Public Diplomacy...

No athlete in our history has become such a national hero. And as far as Serbia's image abroad is concerned -- can you think of a better public diplomacy vehicle?

Americans remain highly dissatisfied with the United States' position in the world. This may be an extension of their dissatisfaction with conditions in the United States more generally, likely as a result of the economy. However, Americans' assessment of how other countries view the United States is improving, and Americans continue to believe the U.S. should play a major role in international affairs.

February 15, 2012

China’s soft-power offensive is unlikely to succeed if it solely relies on state-controlled media organs to get the message out. These institutions have a serious credibility problem, both inside and outside China. Beijing may choose to increase their budgets lavishly, but the money will most likely be wasted.

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