public diplomacy

In its latest move to reshape what Chinese viewers can watch on television, the government agency that oversees mass media has issued a new set of regulations that seek to restrict comedies, dramas and movies from abroad. The new regulations ban all imported programs during prime time and limit such shows to no more than 25 percent of a channel’s offerings each day.

Humor represents a more oblique manner of communicating ideas, and therefore can be a powerful medium to conduct public diplomacy. The beauty of using humor as a means to transmit ideas is that the jovial nature of comedy can indirectly communicate weightier subjects in a lighthearted manner that can diffuse weighty realities.

The Indus is a transboundary stream governed between Pakistan and India through the Indus Waters Treaty of 1960. Celebrated by two generations of policy experts as a model of water diplomacy, the treaty has been subject to much acrimony, doubt and expert and lay speculation in the past decade. The underlying issue is that water scarcity in the region has increased significantly over the past decade.

“If you are going to tell people the truth, you better make them laugh; otherwise, they’ll kill you.”
-George Bernard Shaw

I used to think that humor was one thing that didn’t translate in cross-cultural communication. In my travels, I had watched numerous attempts at jokes fail miserably as they got lost in translation or cultural nuances. Things often ended awkwardly amid the seemingly untranslatable nature of humor.

In a world of increasing opportunities to participate in public debate online via social media, the blogosphere and comments on news sites, the first World Radio Day on 13 February, organised by Unesco, reminds us to celebrate the radio as an unsung hero that is steadily empowering people to access information and – crucially – to respond to what they hear.

Thought leaders from the worlds of technology and government are seeking next-generation answers to a range of challenges, including how U.S. international broadcasting can add renewed luster to its global brands. Meeting at the Washington bureau, experts discussed how digital innovations might help create new audiences in specific markets.

For FY 2013 the BBG has requested more than $720 million for U.S. international broadcasting, a decrease of 4.2 percent from FY 2012. This request supports U.S. foreign policy priorities. The proposals in it include retooling to reach strategically important audiences from Cuba to China and build out the agency’s digital infrastructure.

Type in the Mandarin words for “invest” and “Canada” into the popular search engine Baidu, and an official Canadian government website doesn’t appear until the 25th link. Lack of easy access to information in Mandarin about investment, education and immigration in Canada is weakening our relationship with China.

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