“If you are going to tell people the truth, you better make them laugh; otherwise, they’ll kill you.”
-George Bernard Shaw

I used to think that humor was one thing that didn’t translate in cross-cultural communication. In my travels, I had watched numerous attempts at jokes fail miserably as they got lost in translation or cultural nuances. Things often ended awkwardly amid the seemingly untranslatable nature of humor.

In a world of increasing opportunities to participate in public debate online via social media, the blogosphere and comments on news sites, the first World Radio Day on 13 February, organised by Unesco, reminds us to celebrate the radio as an unsung hero that is steadily empowering people to access information and – crucially – to respond to what they hear.

Thought leaders from the worlds of technology and government are seeking next-generation answers to a range of challenges, including how U.S. international broadcasting can add renewed luster to its global brands. Meeting at the Washington bureau, experts discussed how digital innovations might help create new audiences in specific markets.

For FY 2013 the BBG has requested more than $720 million for U.S. international broadcasting, a decrease of 4.2 percent from FY 2012. This request supports U.S. foreign policy priorities. The proposals in it include retooling to reach strategically important audiences from Cuba to China and build out the agency’s digital infrastructure.

Type in the Mandarin words for “invest” and “Canada” into the popular search engine Baidu, and an official Canadian government website doesn’t appear until the 25th link. Lack of easy access to information in Mandarin about investment, education and immigration in Canada is weakening our relationship with China.

The Obama administration on Monday proposed $2.4 billion in financial aid to Pakistan for the fiscal year 2013. Of this, $2.2 billion is in assistance to strengthen democratic and civil institutions that provide a bulwark against extremism and support joint security and counter-terrorism efforts.

It is true that the Act makes clear Congress wants the United States “to use broadcasting to support freedom and democracy in a rapidly changing international environment.” But, interestingly, that wording is contained in the last of five “findings and declarations” approved by Congress.

The Broadcasting Board of Governors released their strategy supporting their 2013 budget request today. The plan is far ranging and addresses many of the major challenges facing America’s international broadcasting today directly and several more indirectly. As good as the plan reads, the devil, as they say, is in the details.