One of the most intriguing aspects of public diplomacy involves efforts by various emerging nations to portray themselves as the "next" world power. Just as intriguing is the willingness of American influencers to reinforce the notion that the United States will inevitably be passed by others as a global power.

Brand USA, a non-profit, public-private partnership, is to launch a global advertising campaign next month, as part of the country’s concerted effort in marketing tourism to the world. As its core mission, the organization, created in 2010, is to “encourage and inspire travelers to explore America’s boundless possibilities.”

One of the most intriguing aspects of public diplomacy involves efforts by various emerging nations to portray themselves as the "next" world power. Just as intriguing is the willingness of American influencers to reinforce the notion that the United States will inevitably be passed by others as a global power.

Sun Media Group has set up a new private equity fund aimed at pouring up to $800m into Hollywood films. The venture is the latest move aimed at exploiting Hollywood studios’ hunger for the fast-growing but closed Chinese movie market and Chinese ambitions to play a meaningful role in the global film industry.

TechGirls, a new State Department program, will fly 25 Middle Eastern teenage girls to the United States this summer for an immersion course in U.S. tech culture and all things nerdy. The program is a perfect example of cultural diplomacy--participants build ties to American firms and return home (hopefully) preaching the virtues of Silicon Valley.

The growing ranks of other Korean American performers recruited by management companies like SM Entertainment and JYPE in U.S.-based talent searches — aren’t just a random act of globalization. They’re the secret weapon in Korea’s next push for worldwide youth-culture domination.

"Europe was taking the United States for granted in providing defense and filling military capability gaps. It has become so enamored with soft power that it has stopped investing in hard power. In terms of hard security, it makes Europe a free rider. Europe should start investing in its military and building an effective military that can provide leverage on its soft power.”

President Obama has designated Ambassador D. Kathleen Stephens as the Acting Under Secretary for Public Diplomacy and Public Affairs pending the Senate’s confirmation of the President’s nominee, Tara Sonenshine. Ambassador Stephens will begin work on February 6, 2012, and will exercise all of the authorities of the office during this designation.