Where are the Emiratis living in tents? This is the question I have heard numerous times from visiting journalists. So at the end of the Emirates' international branding efforts and countless projects that have received international recognition, we are still struggling to educate the world on how far we have come as a nation and as a society.

At a time when the rest of the world marvels at — or perhaps dreads — China’s rise, Beijing perceives a serious weakness in its own armour: the lack of soft power. For all its economic woes, the West still possesses ample soft power as evidenced by its cultural domination.

Cuddly pandas are China's ambassadors of soft power and other countries use money or culture to enhance bilateral ties, but Singapore prefers to say it with flowers -- orchids, to be exact. The tropical city-state cultivates special orchid varieties and names them after a motley mix of foreign leaders and celebrities as part of its diplomatic repertoire.

This connection between communication and organization pops up in Cold War thinking on writings on ‘public diplomacy’ notably in W. Philips Davison’s (1965) International Political Communication. Davison argues that the key role of communication should be to support the organization of pro-US political forces rather than attacking the communists.

Broadcasting Board of Governors (BBG) will hold a special telephonic meeting tomorrow (Saturday, Feb. 11) to decide on an interim successor to Walter Isaacson to act as “Presiding Governor” of the Agency. Isaacson... resigned as Chairman of the BBG...

The rap star from New York flew briefly to the Somali town of Dolo along the Ethiopian border to visit a refugee camp run by the United Nations High Commission for Human Rights. Rap and rock stars, action heroes, and yes, even comic book characters...do their job well, raising public awareness about world crises. But some critics have begun to ask whether any of this attention does any actual good.

For the first time – ever – Afghanistan today played an international cricket match against...top-ranked neighbor Pakistan, with whom it has a relationship that is sometimes fraught with uneasiness, sometimes full of professions of brotherhood. The historic cricket match...both illustrated the love/hate relationship and helped fans on both sides of the border to forget, at least for a while, the tensions that exist between their countries.

Brand USA, a non-profit, public-private partnership, is to launch a global advertising campaign next month, as part of the country’s concerted effort in marketing tourism to the world. Symbolic as it may be, it sends an unmistakable signal reaffirming America’s openness and optimism, the very foundation of the country’s soft power.