While HBO’S aim is to broaden its audience’s knowledge of India, the films, all of which were made by foreigners, threaten to open a long-festering wound in India. The outside world’s depiction of the country is seldom appreciated, or embraced, by Indians.

According to America's Voices in Israel, an organization that aims to bolster Israel’s image in the U.S., the goal of such trip is to allow guests, whether pastors or celebrities, to use their respective platforms – from pulpits to social media – to share their experiences in the land and to engender positive feelings and, ultimately, visits to Israel by their followers.

CPD Interns Maya Babla, Mona El Hamdani and Aparajitha Vadlamannati are part of a team of seven graduate students currently on a two-week research trip to India to analyze the country's public diplomacy efforts. The objective of the trip is to spark a larger discussion on the relevance and value of public diplomacy within the international affairs and communications communities.

In China, a large number of government departments and officials have stepped into the online world through weibo, the most popular and biggest micro blog service in China. But most of them are still more show than tell, while some have just followed the new media trend blindly without interacting with netizens.

Excitement over the Internet aside, however, the Virtual Embassy Tehran is a product of the same failed public diplomacy paradigm that the United States has pursued since 9/11. As such, it reflects the persistent inability of the U.S. government to recognize modern global communications landscape and the limits of persuasion.

In the context of the Arab Spring, India is promoting Islam as an important aspect of Indian history and culture. One way to examine it is to look at the way Indian mass media portrays Islam. This is important for public diplomacy because what India projects to the rest of the world has to accurately reflect what is happening internally to gain credibility.

APDS Blogger: Anna Dawson

Voice of America (VOA), the jewel in America's public diplomacy effort abroad, is set to be streamlined. Some programs can be downsized. But VOA is in the national interest, especially as Russia, China, and Iran expand state-supported media. Cuts should be handled with care.