Excitement over the Internet aside, however, the Virtual Embassy Tehran is a product of the same failed public diplomacy paradigm that the United States has pursued since 9/11. As such, it reflects the persistent inability of the U.S. government to recognize modern global communications landscape and the limits of persuasion.

In the context of the Arab Spring, India is promoting Islam as an important aspect of Indian history and culture. One way to examine it is to look at the way Indian mass media portrays Islam. This is important for public diplomacy because what India projects to the rest of the world has to accurately reflect what is happening internally to gain credibility.

APDS Blogger: Anna Dawson

Voice of America (VOA), the jewel in America's public diplomacy effort abroad, is set to be streamlined. Some programs can be downsized. But VOA is in the national interest, especially as Russia, China, and Iran expand state-supported media. Cuts should be handled with care.

Turkish TV series, such as the hugely popular ‘Magnificent Century’ and ‘Forbidden Love,’ are breaking viewer records in the Middle Eastern and North African countries, bringing in much-needed foreign currency while raising Turkey’s clout in the region through the promotion of the Turkish lifestyle.

While Chinese leaders have generally eschewed explicit mention of China’s global leadership role, they have nonetheless asserted Beijing’s right to influence matters of global concern. But the key question is still: Can China lead the world, and if so, where is its leadership heading?

After a six-month study into water diplomacy in cooperation with the Dutch Ministry of Foreign Affairs (MFA) and the Water Governance Centre, the Clingendael Diplomatic Studies Programme presents a final report with policy recommendations. The report examines the potential of water diplomacy for Dutch foreign policy and how involved actors can increase this potential. The focus is on water diplomacy, as seen from the Netherlands, in terms of niche diplomacy on transboundary water conflict prevention.

“I want to concentrate on public diplomacy,” he said. “We have to explain to people in Republika Srpska that NATO is not a military organisation, NATO is a civil organisation. Ambassadors in NATO are creating decisions, not soldiers. The military is only a part of NATO.”