If past controversial articles about China's motives in the world are anything to go by, it won't be available for long. After all, China is working hard at enhancing its image in Africa as part of its overall move to build its soft power in the developing world

Today this woman, Dilma Rousseff, is the President of Brazil - the perennial "country of the future", the world's seventh-largest economy by purchasing power parity (ahead of the UK, France and Italy), a member of the BRICS, and exercising a soft power way beyond music, football and joy of living.

"It's been a tremendous experience to work in another country and be a part of the whole Bollywood process which is world famous. America and the rest of the world is fascinated with the whole Bollywood film industry and culture. I think it adds another layer of creative and cultural learning.



According to an interview with American scholar Joseph Nye in the British magazine Monocle, nations can adopt more “soft power” measures, which can be used as a type of subtle cultural (and ultimately political) pressure to obtain goals without violence or military-driven exertions.

The US has engaged in public diplomacy urging Israel to keep that threat off the table while a new round of sanctions takes hold. Mr. Panetta argued last Friday in Washington that such an attack now would deal a blow to the global economy, endanger US troops in the Middle East...

The value of breaking your government’s monopoly on foreign policy cannot be discounted. For instance, veterans of the United States can connect veterans of Russia’s armed forces much better than a bureaucrat from the State Department can engage...

"We can see how we can enhance military-to-military cooperation, interoperality and public diplomacy so that we can better explain Nato and what it does and we at Nato can better understand the region," he told Gulf News.

Since earlier this year, when works by American artists were installed in the new U.S. Embassy compound in Beijing, there is an ever-lengthening waiting list to join the weekly tours. The visitors gaze at the vast ceramic wall installation by artist Betty Woodman...