Bloom Consulting’s fourth edition of their survey uses six objectives (or dimensions). These are attraction of investment (trade), attraction of tourism, and attraction of talent.  Strengthening national pride (increase of national pride), strengthening public diplomacy (increase of public diplomacy efforts), and strengthening exports (increase of exports) are considered as well.

India and South Korea share warm and friendly relations that are officially described as a “friction-free relationship”. Its major companies have experience of manufacturing in India, and South Korea is looking to diversify its markets. (...) Korea with its trade and economic prowess should be a natural partner for prime minister Narendra Modi’s ‘Make in India’ programme.

The mission of American public diplomacy is to support the achievement of U.S. foreign policy goals and objectives ... and influencing foreign public and by expanding and strengthening the relationship between the people and Government of the United States and citizens of the rest of the world, including Somali Diaspora Worldwide.

In recent years the debate over Israel’s efforts in public diplomacy, or hasbara, has been a recurring topic on the agenda of the Jewish state and its supporters around the globe.

Projecting a positive image both outwardly and inwardly can make it a great year for Israel.  Hire the best public relations minds available to sell Israel’s true story abroad. The amount of resources currently dedicated to public diplomacy is pathetically small.

With slightly more than three weeks to go before Barack Obama arrives in New Delhi, India's public diplomacy in the United States of America has been thrown at the deep end of the Potomac, the river that is a symbol of America's capital.