social media
I cannot speak for all of the region but generally this is a good moment for press freedom in the Middle East. In fact, the advent of satellite television had already made it hard for dictatorial regimes to suppress all alternative sources of information. Al Jazeera was a breath of fresh air, not only to those limited by CNN’s version of world news, but also to all those whose only news came from state controlled television, radio and newspapers.
The U.S. Embassy in Hanoi has deactivated its account on a popular Vietnamese website that’s full of suspected pirated music and Hollywood movies, the State Department said Wednesday. The embassy had used its social media account with ZingMe to promote American values, including respect for intellectual property rights. But its presence had raised questions about digital piracy on the site and led to a review.
Last week, The Jewish Agency for Israel and Masa Israel opened an International New Media Center in Jerusalem which is staffed by volunteers from around the world who are participating in Masa Israel programs. The center will allow the volunteers to participate in Israel’s public diplomacy activities by sharing their personal experiences of living in Israel under rocket fire with people around the world through social media, utilizing multiple languages.
In September, StandWithUs (having raised funds for the project through Jewcer) brought to Israel 10 of the world’s top Instagram users to take inspiring, fun photos of daily life in the country. Here’s Part 2 of our “best of” series of selections.
Israel held a four-day conference aimed at giving young Russian-speaking Jewish communal leaders in Europe a training in social media that should enable them to promote the country’s image and to reverse anti-Israeli attitudes. The conference, held on November 21-25 in Maastricht, Holland, was organized by the Jewish Agency for Israel, and the Ministry for Public Diplomacy and Diaspora Affairs.
“The bottom line is that Hamas is more relevant,” said Yoram Meital of Ben-Gurion University’s Chaim Herzog Center for Middle East Studies and Diplomacy. “Israel’s image is as the side that refused to pay the price for peace, and most Palestinians see Hamas’s ‘resistance’ as more attractive and up to date, and the Palestinian authority as somewhat not relevant.”
The Israeli government is trying to pre-empt a publicity pounding over its Gaza offensive by aggressively pushing out its version of events, furiously tweeting and Facebook posting updates from a "media bunker." The instant they heard about a bus bombing in Tel Aviv on Wednesday, scores of tech-savvy youth in Israel's government media command center in Jerusalem sprang into action.
The Gaza conflict is being fought online, as well. Twitter is the main new front in a propaganda war between Israel and Hamas, but experts say the use of social media for public diplomacy is a double-edged sword. Social media can help convey a message to the public, but Twitter can be used carelessly, with a danger of overplaying things