soft power 30 report

On how Kazakhstan has pursued building its relevance and reputation among global audiences.

How museums in the UK and around the world carry soft power influence by connecting people with art and culture. 

On India's soft power assets and the government's way forward in projecting its culture and values internationally. 

The UK ranked 2nd in this year's Soft Power 30, but Brexit may change that in coming years.

July 18, 2017

The UK comes top of the table with an unmatched combination of strong assets across all categories of soft power. The UK does particularly well on Culture, Digital, and Global Engagement.

The Soft Power 30 is a new, authoritative index that aims to help governments and countries understand better the resources they have at their disposal. It ranks leading countries using a combination of objective metrics and new international polling data to measure soft power, covering categories such as Government, Culture, Education, Global Engagement and Enterprise.