soft power
When Qatar announced the closure of Al Jazeera America this month, the decision by its new ruler marked a more cautious approach to public diplomacy by the tiny Gulf state after years of cultivating a high-profile international role.
PD experts forecast what's on the horizon.
We, at the Royal Commonwealth Society, strongly urge the UK government to address the potential diplomatic blowback, and damage to Britain’s soft power and to the economy, that will result if it continues to overlook the skilled workers of the Commonwealth. As the UK gazes on myriad European continental concerns, it must not forget its much wider international make-up of which the Commonwealth proudly plays its part.
The ten most notable PD moments from 2015.
Global perceptions of China are largely shaped by stereotypes. They are flawed and perpetuated by a Western-dominated media, [...] The conglomerate Dalian Wanda Group’s purchase of a majority stake in Hollywood production firm Legendary Entertainment is set to change that. There is no better medium than film to teach others about history, culture and the ways and thinking of a nation.
At a time when India is confronted with growing negative sentiments in Nepal, China has been reaping a good harvest of positive perceptions. [...] Other than soft power, China has used its economic diplomacy to project itself as a non-interfering neighbour by welcoming the new constitution of Nepal.
At the Corea Image Communications Institute’s annual award ceremony last week, which honored individuals who have popularized Korean culture worldwide, over 60 foreign ambassadors and diplomats engaged in an evening of cultural diplomacy.







