soft power
The book covers topics such as attempts to woo Polish writers and intellectuals to the communist cause; efforts to place articles about the Soviet Union in Polish newspapers; the drive to import Soviet cultural products, including film, literature, and music, into Poland; exchanges between Soviet and Polish scientists, and Soviet reactions to Polish film, literature, and poetry.
Moranbong Band is the latest (and maybe the only) soft-power export from North Korea. It is the favorite group of Kim Jong-un, the nation’s young authoritarian leader — and some reports say he handpicked each member.
The track is meant to "ignite people's hearts with the soft power of music", according to the non-profit Friendship Ambassadors Foundation, which produced the CD. It's being released to coincide with the 70th anniversary of the UN. Appropriately, the musical diplomats have also recorded a cover of Rockin' All Over the World.
Besides exchange programs, the media is a vital element of soft power as it forms the perceptions that shape our worldview. [...] There could not be a more appropriate time for the US Pakistan Professional Partnership Program in Journalism to dispel grossly misrepresented images about the peoples of the two countries.
A new position at Kyoto University, research on nation branding and propaganda, and an upcoming book on Japan’s struggle to “go global.”
Currently, multi-polarity is emerging as a new world order due to the growing influence of state and non-state actors at national, regional and international level. [...] Therefore, West is viewing BRICS as a competitor to its status-quo. The yardstick on which west is gauging BRICS as a threat is composed of both power factors; Hard Power and Soft power.
Beijing has sought to improve its public image through a soft-power strategy meant to show Zimbabweans that the dragon has a soft, charming underbelly. In 2006, China opened a Confucius Institute at the University of Zimbabwe to spearhead the teaching of Mandarin and the propagation of Chinese culture. Students are keen on mastering the language, seeing it as a passport to new horizons on the international job market.
Gail Dexter Lord -co-founder and co-president of Lord Cultural Resources– and Ngaire Blankenberg – senior consultant at Lord Cultural Resources -proposed an update of the concept of soft power, by operating in particular a displacement of its scope (Cities, Museums and Soft Power, The AAM Press, 2015).