What's "In the Works" for Nancy Snow?

In July 2015, Dr. Nancy Snow was named Professor Emeritus of Communications at Cal State Fullerton after an early retirement as Full Professor. This was her highest honor to date, but then in September 2015, she was appointed Pax Mundi Professor of Public Diplomacy at Kyoto University of Foreign Studies (KUFS), which fulfilled a lifelong dream. She is the first professor in Japan with the academic title of "Public Diplomacy” professor. She will begin commuting from Tokyo in April 2016 to teach at KUFS and plans to establish the first public diplomacy academic initiative in Japan. 

In addition to her work at KUFS, she will also be teaching a graduate seminar entitled, “Public Diplomacy in Global Communications,” at Tsinghua University in Beijing next spring. 

Snow's current research focus is primarily on how Japan tells its story to the world. Her first book, Propaganda, Inc., first published in 1998, was about how the United States tells its story to the world and was based on her two years working at the U.S. Information Agency and U.S. State Department (1992-1994). She feels like she is coming home to her research origins, just in a different geographic setting and a most different cultural milieu.  Future foci will expand to China and Korea’s storytelling, nation image and information management, digital diplomacy, and public diplomacy in pursuit of peace and reconciliation in the Northeast Asia region. She plans to publish her Abe-related book, Awkward Embrace: Japan’s Struggle to Go Global, in 2016. You can follow Dr. Snow on Twitter at @drpersuasion. 

Recent publications include:

• The Routledge Handbook of Critical Public Relations, edited by Jacquie L’Etang, David McKie, Nancy Snow and Jordi Xifra.  New York and London: Routledge, 2015. Her chapter on Japan’s public relations, especially as it relates (or not) to public diplomacy, is available here.
• Propaganda and American Democracy, edited by Nancy Snow(Baton Rouge, LA: LSU Press, 2014.)
• Truth is the Best Propaganda: Edward R. Murrow’s Speeches in the Kennedy Years by Nancy Snow (McLean, VA: Miniver Press, 2013).  
• Public Diplomacy in a National Security Context. In The Routledge Handbook of Security Studies. Thierry Balzacq and Myriam Dunn Cavelty (Eds.) New York and London: Routledge, 2016.
• Brand Obama: The rise and decline of an American icon, and its effect on Brand USA. In Nation Branding: Concepts, Issues, Practice, Keith Dinnie (Ed.) New York and London: Routledge, 2015.
• Public Diplomacy and Public Relations: Will the Twain Ever Meet? In International Public Relations and Public Diplomacy, Guy Golan, Sung-Un Yang, and Dennis F. Kinsey, (Eds.), Peter Lang, 2015. 
• Most of her other PD-related writings are features and opinion pieces for a number of outlets (The Diplomat, The Japan Times, The Journal of the American Chamber of Commerce in Japan). Those writings can be found on her website. 

About this series:

"In the Works" is CPD's periodic roundup of news from the international PD scholarly community. If you've taken up a new academic position, published a new work or recently embarked on a research project on a public diplomacy topic, let us know! All updates can be sent to cpd@usc.edu. Please be sure to use "In the Works" in the subject heading.