Painting a sanguine outlook for China’s endeavors to enhance soft power, Kim Heung-kyu, political science professor at Ajou University, said that China might be “actively” seeking to utilize its soft power diplomacy including public diplomacy as a tool to expand its influence well beyond East Asia.

Andrew K Rose estimates that a 1% net increase in ‘soft power’ raises exports by around .8%.  Do countries do well by doing good? More precisely, does a country admired by others reap any benefit? My research indicates that the answers to these questions is “yes” and “yes”. I have taken advantage of a quantitative measure of soft power to show that a country sells more exports to nations that perceive it to be a force for good, holding other factors constant. 

When US President Barack Obama recently spoke at the United Nations about countering the Islamic State, many of his critics complained that he put too much emphasis on diplomacy and not enough on the use of force. It is more accurate to see the current mood as a swing of the US foreign policy pendulum between what Columbia University’s Stephen Sestanovich has called “maximalist” policies and “retrenchment” policies.

China with a growing economy and military power has started to become a serious threat for United States of America, as there are several reports indicating that Beijing is involved in covert operations against White House through a soft power strategy that Washington never thought would be used against it to such good effect.

In a new initiative, announced in London today, at the Leading Cultural Destination Awards, the SUN Program links with Leading Cultural Destinations and Lord Cultural Resources to establish a Soft Power Leaders Think Tank. [...]" The Soft Power Leaders Think Tank will help to deliver better understanding, governance, metrics and education through community lifestyle engagement.” 

Kinmen (Taiwan) is eyeing closer commercial ties with China. China is seeking unification with Taiwan under its "one country, two systems" formula by which Hong Kong, a former British colony, returned to Chinese rule in 1997. And Kinmen, or "Golden Gate", is a test for China's ambitions to recover Taiwan through soft power.

CCTV America talks to Peter Shiao, founder of Orb Media Group about the future of increased China-Hollywood cooperation. Co-production and joint funding can be mutually beneficial—Chinese investment can get an expensive project started and stimulate the foreign film industry, while at the same time allowing Chinese funders a learning opportunity and adding to Beijing’s soft power reserves.

The American Center at Moscow’s Rudomino All-Russia State Library of Foreign Literature has become the latest in a long line of American cultural institutions to be shut down as the political confrontation between Russia and the West widens.