soft power

September 14, 2015

Internationalization of higher education is becoming a new mantra for the Polish government. In June, the Ministry of Science and Higher Education signed an agreement with the UAE to attract more of their students. Poland already has similar agreements with Oman, Malaysia, and China. [...] The point is that there are lots of reasons to internationalize and the rankings are one small part. 

September 14, 2015

The tripartite nature of the Islamic State creates a policy dilemma. On the one hand, it is important to use hard military power to deprive the caliphate of the territory that provides it both sanctuary and legitimacy. But if the American military footprint is too heavy, the Islamic State’s soft power will be strengthened, thus aiding its global recruiting efforts.

In a speech delivered at the reception he hosted late on Sept. 10, British Ambassador Richard Moore emphasized his belief in the value of educational and cultural exchange between the United Kingdom and Turkey in helping create the conditions for success in business and diplomacy, and the important role of the British Council over the past 75 years in building trust and understanding between the two countries. 

Not all Indians need be vegetarian for vegetarianism to be wielded as another manifestation of India’s soft power — alongside yoga, ayurveda, cuisine, classical arts, and religious pluralism. [...] From Gandhi to Pramukhswami and from Prime Minister Modi to Jain munis, no civilization is synonymized with a value that happens to be healthy for the body and planet, but is repudiated by its media and intelligentsia.

September 11, 2015

Arguing that it had a mission to uphold the values of “democracy and liberty”, the corporation said it would set up new shortwave services to broadcast into those countries with a deficit of both, namely North Korea, Eritrea, and Ethiopia. It will boost its digital presence in Russia, where it may set up a satellite-television channel, and beef up its Arabic service. 

September 11, 2015

It’s a multiple crisis and Germany’s answer is to be nice. During Greek protests, rioters painted toothbrush moustaches on posters of Merkel. Now migrants, passed on from Greece to Germany, arrive with photos of her as their patron saint. That’s brilliant PR, a triumph of soft power, and not enitirely cynical. There really are many Germans — Gutmenschen — who wish to give a helping hand.

September 11, 2015

This week’s public diplomacy news headlines showcased the role of soft power in seducing global publics. 

BBC Transmitter

Gary Rawnsley has words of caution for the British international broadcaster.

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