Soft Power as opposed to Hard Power is not at all new to the developing world. The concept of Non-alignment, for example, is a manifestation of this species of power which, essentially, is an expression of a country’s or a group of countries’ humanistic values as opposed to their military or coercive capability. Accordingly, Soft Power has its origins in spirituality and religion and pertains to those qualities of heart and mind which play a key role in fostering world solidarity.

With hosting and qualifying for the World Cup finals listed as long-term goals, the authorities plan to substantially increase the number of young people playing football, with the number of special “soccer schools” raised to 20,000 after five years and to 50,000 in a decade.

As it stands, the funding and coordination of America’s soft-power strategy is inadequate. But we know that hard power is not enough, particularly to contest the cyber territory that the Islamic State occupies – for example, by developing a capacity to take down botnets and counter hostile social-media accounts.

This article seeks to explain the Commonwealth of Nations as an organisation and its enduring power. The Commonwealth is an example of a concept that ought to be politically fraught. The (English) language-based association comprises a former imperialist power plus its dismantled empire of former colonies, protectorates, and mandates.

The BBC has unveiled a proposal to launch a radio service in North Korea, but the U.K. government will never fund it without a dramatic shift in foreign policy, experts say. "The BBC is trying to justify its public funding by showing that it can do something political that the private sector wouldn't do," said Aiden Foster-Carter, a senior research fellow specializing in both Koreas at Leeds University. 

The Ambassador to Germany is a career diplomat who has had vast experience of representing the country in various countries of the world; including China. He is considered an authority on Chinese soft power and its role in the emergence of that economy as a global superpower.

Opera, therefore, is one of Italy's key avenues of soft power. It has spread around the world, and leading singers come from everywhere, great performances are sung from New York to Beijing. But opera's soul is still in Italy.

After January 2015’s  presidential polls—otherwise known as the Rainbow Revolution—that ousted “friend of China” Rajapaksa, Beijing’s influence over Colombo was said to be gradually receding from the sandy shores of the island traditionally seen as within India’s periphery of influence.