The magazine is printed in 15 languages now and is circulated in as many as 170 countries "disseminates interesting information about India's rich culture and tradition", according to the details available on its website.

The Chinese historically have had a steady grasp on the usage of soft power. In an interview with the HPR, Professor Joseph Nye, the foremost scholar on smart power, stated that China’s “basic aim is to combine hard and soft power. 

She carries the spirit of her son, a soft power presence in peaceful principles and humanistic values that Japan needs now. The mother of Kenji Goto, who painfully appeared before the press a week ago pleading for her son's life, was met with a throng of cameras on Sunday in Tokyo to make a statement about his death.

Pointing out that PM Modi has put soft power or public diplomacy to optimal use, Dasgupta said that instances of this are evident from Modi's visit to the US and Australia, when he reached out to the Indian diaspora there by showing the international community the popularity he enjoys among them. 

China watchers have been combing through the details of the new initiatives and proposals Xi has recently introduced, such as “One Belt, One Road” (1B1R) and the Asian Infrastructure Investment Bank (AIIB). Even though these new initiatives are still under construction, the fact is that this has been the biggest foreign policy shift in Beijing since 1989. The bigger question here is, what is the grand strategy behind Xi’s plans?

The BBC warned the UK government in its Future of News report that it might soon be unable to compete with state-supported foreign rivals, including Russia’s RT, China's CCTV and Qatar's Al-Jazeera, in terms of global news presence, if its huge budget cuts are not reversed.