soft power

To many Americans, globalization may mean Americanization but, in China, globalization is Koreanization. This is the impact of Hallyu (the Korean word for “Korean wave”), which began in 1997. Hallyu began with Korean television dramas and today extends throughout Chinese life: k-drama, k-pop, movies, fashion, food, and beauty.  It is argued to be the only example of a cultural power “that threatens the dominance of American culture.”

“Showing up is 80 percent of life” remarked filmmaker and writer Woody Allen in 1977, a quote that if taken to heart could have saved the Barack Obama administration lot of woes and embarrassment in the way it approaches policy and politics across the globe. Obama’s failure to show up or send the vice or an ex-president to Paris’ massive rally on Sunday in solidarity with Charlie Hebdo and freedom of speech, vividly illustrates the decline of U.S. soft power and absence of American leadership on the global stage.

Clooney found his match in a woman of high intelligence, cosmopolitan elan and Muslim heritage. Hmmm. President Clooney. First Lady Amal. American soft power at its best.

While American patriotism -- the love of one's country -- is "awesome" in more ways than one, American nationalism -- the belief that America is the "greatest nation on earth," with the "greatest military power", and the "greatest ideals" -- can become dangerous, and even turn Messianic. The American establishment has been drilling these nationalist slogans, whether mythical or real, into the American mind for decades.

If the measure of a country’s soft power is what people expect of their leaders, even in truancy Obama is demonstrating the advantage US leaders have over their undemocratic rivals—if only they can seize it. 

Music and Diplomacy from the Early Modern Era to the Present is a book edited by Rebekah Ahrendt, Mark Ferraguto, and Damien Mahiet which delves into the topic of music diplomacy by analyzing historical and contemporary cases. It explores how music (its concepts, practices, and institutions) shape the exercise of diplomacy, the pursuit of power, and the conduct of international relations.

When: Feb 13th, 8:30am - 5:00pm. Reception to follow
Where: Annenberg Auditorium

This is a free event
To RSVP, click here.

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