soft power
The inherent assumption that the European Union’s status as a non-military, ethical actor and therefore a source for good within the international system is based heavily on the idea that it represents and projects the norms of the European people
Takeshi Matsui’s new article, "Nation Branding through Stigmatized Popular Culture: The Cool Japan Craze Among Central Ministries in Japan", has recently been published in Hitotsubashi Journal of Commerce and Management. This article explains how various Japanese ministries are competing to promote “Cool Japan” and make Japanese “content industry” more attractive in order to enhance Japanʼs soft power.
Acknowledging the failure of fifty years of economic sanctions, President Obama announced his intention to "leave behind the legacy of both colonization and communism" and normalize relations with the island nation.
2014 was a trailblazing year for Indian foreign policy, thanks to Prime Minister Narendra Modi’s sustained emphasis on improving our major external relationships. Indians enter the New Year with a more involved and connected feeling towards the rest of the world because Mr Modi has been hyperactive in travelling abroad, hosting key global leaders at home, and winning hearts and minds on an international scale.
America is a meticulously constructed brand; it is the indispensable nation with exceptional power. There is no country as adept at branding as the United States.
Using its political stability, great economic wealth, and diplomatic ties with various local affiliates across the Middle East, Qatar developed a soft power strategy in several high-profile negotiations, from securing a key peace agreement in the Darfur conflict, to seeking political consensus in Lebanon, and mediating between the Yemeni government and the Houthi rebels.
Given its economic and political might, it would be foolish to predict the decline of the US. It has systematically been able to extend its dominant role.