soft power
The Sochi 2014 Winter Games drew Sunday night to a close, an Olympics intent on projecting the image of a strong and confident new Russia across this vast country and to the world beyond, with a mighty Russian team awakening the echoes of the mighty Soviet sport system to prideful spectator cheers of “Ro-ssi-ya! Ro-ssi-ya!”
As much of the world’s media continues to focus on the politics of the 2014 Sochi Winter Olympics and the continued violent protests in the Ukraine, another country closer to home threatens to descend into civil war. Street demonstrations throughout Venezuela, now entering their second week, have turned a country already suffering from high rates of violent crime and murders into a battleground.
As much of the world’s media continues to focus on the politics of the 2014 Sochi Winter Olympics and the continued violent protests in the Ukraine, another country closer to home threatens to descend into civil war.
China, the United Arab Emirates, Indonesia, and Russia are now known globally for their economic strength. But what about their cultures?
In this video, Egyptian Ambassador Mohamed Al Orabi discusses how Egypt can rebuild its reputation abroad. He points to Egypt’s soft power advantage; children around the world are taught to admire Egyptian civilization, and people “dream to come to Egypt” because of its ancient mystique. However, Orabi recognizes that Egyptian public diplomacy has been held back by insufficient coordination across sectors and between government agencies.
For a city, there’s nothing quite like the glory of winning an Olympic bid. The highly competitive process starts nine years before the games and involves untold amounts of campaigning and planning. Once selected, fortunate cities have seven years to prepare, updating their infrastructure and building new, impressive facilities. If they pull it off, they get two weeks to show it all off to the entire world.
Russia is back, or at least that is what you were supposed to think while watching the 2014 Sochi Olympics over the past two weeks. To prove it, Russia spent 51 billion dollars on the first-ever Winter Olympics staged in a subtropical climate zone and took great pains to showcase Russian culture, diversity, wealth, talent, and swagger during nonstop coverage of the Olympic mega-event.