soft power

More than 130,000 people are said to have died in Syria’s civil war. United Nations reports of atrocities, Internet images of attacks on civilians, and accounts of suffering refugees rend our hearts. But what is to be done – and by whom?


Take a moment to see some of the photos from the USC Center on Public Diplomacy's 9th Annual Research Conference, “A New Era in Cultural Diplomacy: Rising Soft Power in Emerging Markets,” held on February 28th. Scholars and practitioners from 10 different countries shared their research and insights on the expanding phenomenon. This conference explored the cultural diplomacy efforts pursued by a number of countries with emerging economies.

Join CPD on April 23 for a conversation about soft power in action with Wilton Park CEO, Richard Burge.
In a thoughtful post on Ukraine and Vladimir Putin's decision to invade it, Ross Douthat suggests that the incursion was plausibly connected to White House fumbling in Syria. He begins with a nod to those who disagree. "Many writers I read and respect are dismissive of the idea that concepts like 'toughness' and 'credibility' and 'resolve' meaningfully shape the behavior of foreign actors," he writes.
Remember the Sochi Olympics? Yeah. Me, neither. There’s been so much focus on Ukraine, we almost forget that just a short time ago we were talking about the “twizzles” of ice dancing. Those were good times. The Sochi Olympics were widely considered a success. They helped introduce a new image of Russia to the world.
It was a good old-fashioned Olympic scandal in Sochi, when South Korean figure skater Kim Yuna, known as “the Queen,” lost to a less experienced Russian. The judgment spurred millions of angry Tweets, and a Change.org petition protesting the result was the fastest growing one on site record—reportedly more than 1.2 million signatures in about 12 hours.