soft power

Speaking about Armenia’s diplomatic priorities, Minister Nalbandian said the efforts are first of all targeted at the reinforcement of the security component, the increase of the number of our friends in the world, active involvement of our country in different international processes, the development, deepening and reinforcement of our relations with our partner Russia,

There is no doubting Korea’s rich culture and fascinating history. But are they the factors that will captivate the international community and boost growth? With other global powerhouses like China and Japan in the neighborhood, it will be a challenge for Korea to set out its unique selling points.

Aid will remain nonlethal, but for the first time, it will be sent to Free Syrian Army fighters battling the government, reports Reuters. In the past, aid has only gone to unarmed groups and local councils. Secretary of State John Kerry also announced the US government will more than double aid for Syrian civilians, pledging $60 million

America has two distinguishable Muslim allies, Saudi Arabia and Turkey. These two Muslim allies can play a pivotal role in helping eliminate Al-Shabaab through soft and hard power, respectively...Saudi Arabia can flex is soft-power muscle in Somalia by doing two things: (1) using their Ulama to discredit the religious sway of Al-Shabaab, and (2) use its extensive experience in de-radicalizing its youth.

Not too long ago, Brand India was riding high. Now, it is fast losing some of its sheen. The country has been beset with a series of scams and governance issues; foreign investors are plagued by uncertainties in taxation; and recently, the Central Statistical Office has pegged the country’s GDP growth for the current fiscal 2012-2013 at 5% — the lowest since 2002-2003. In fact, last year, credit rating agency Standard and Poor’s (S&P) released a study titled, “Will India be the first BRIC fallen angel?”

Increasingly, Israel is not only cultivating their love of the Holy Land but also courting their political support, with some proponents calling such faith-based diplomacy the most powerful weapon in Israel’s diplomatic arsenal – though its precise capabilities and range remain to be fully proven.

‘Shabash Pakistan’ is a nation-branding movement started by School of Leadership. ‘Shabash Pakistan’ is a series of three one-day sessions in four universities, which will be divided over three months the main target will be the undergraduate and graduate students.

Iranian president Mahmoud Ahmadinejad's visit to Egypt on February 5, 2013, was the first by an Iranian president since the Islamic Revolution. Occurring in the context of a meeting of the Organization of Islamic Cooperation (OIC), he intended the visit as a step toward improving Iran's relations with Egypt in the aftermath of its revolution and the ouster of Hosni Mubarak. Instead, the visit exposed the tensions between two countries that are vying for regional leadership and, more generally, the deepening rift along Sunni-Shiite lines.

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