TODAY, February 10, Chinese people worldwide celebrate one of their most important and revered cultural traditions, called in Mandarin language as the Spring Festival and outside of China as the Chinese New Year. Such celebrations wherever in the world the Chinese diaspora is embraced, are a manifestation of what may be called China’s “soft power”—where its very nature and personality convert into plusses for this great civilization.

APDS Blogger: Shaocong 'Amanda' Hu

On Jan. 19th, the USC MPD Beijing Delegation attended a roundtable themed “The Present Situation and Prospects of China’s Public Diplomacy” sponsored by the Charhar Institute, a leading public diplomacy and international relations think tank in China.

Some said that Seoul should seek to bring in tactical weapons and could propose to the North mutual nuclear arms reductions. But others argue the disadvantages of bringing nuclear weapons to the South would outweigh the advantages. They cautioned that Seoul could face strong resistance not only from its ally the US but also from the international community upholding the non-proliferation principle, and that its soft power accumulated through its active participation in global issues such as green growth and anti-piracy efforts would be undermined.

Secretary of State John Kerry vowed Wednesday that the United States will not retreat from the world stage due to budget constraints or the complexity of global challenges. He noted several so-called soft-power projects that he said represented American values, such as U.S. contributions to AIDS treatment and prevention, pushing for the rights of girls and women, and childhood education. Yet, he stressed that successes may be endangered by technological advances, the explosion of youth populations and “unleashed sectarian strife and religious extremism.”

It’s been almost a year since the U.S. outpost of China Central Television (CCTV) launched under much scrutiny. So far, though, it hasn’t made much of a splash. Most Americans have never heard of CCTV, and those that have probably assume that it is the mouthpiece of the Chinese Communist Party. And, in a sense, they are on to something.

The Russian media constantly reports about growing government interest in increasing Russia’s soft power. Existing public diplomacy instruments reach a permanently growing global audience, but Russia’s international image does not seem to be improving. The problem may be that people around the world understand Russia’s values but still disagree with its policies.

The previous Culture Post concentrated on the popular individualism and collectivism dimension. Individualism privileges the individual perspective, goals and actions. Collectivism emphasizes the perspective, goals and activities of the collective or larger group.

The Department of State sponsors Fulbright-mtvU Fellowships to promote music as a global force for promoting mutual understanding. Fellows are chosen through a multi-tiered, merit-based selection process including reviews by U.S. and foreign academic leaders and area experts. The final selection is made by the presidentially-appointed J. William Fulbright Foreign Scholarship Board.