Secretary of State John Kerry vowed Wednesday that the United States will not retreat from the world stage due to budget constraints or the complexity of global challenges. He noted several so-called soft-power projects that he said represented American values, such as U.S. contributions to AIDS treatment and prevention, pushing for the rights of girls and women, and childhood education. Yet, he stressed that successes may be endangered by technological advances, the explosion of youth populations and “unleashed sectarian strife and religious extremism.”

It’s been almost a year since the U.S. outpost of China Central Television (CCTV) launched under much scrutiny. So far, though, it hasn’t made much of a splash. Most Americans have never heard of CCTV, and those that have probably assume that it is the mouthpiece of the Chinese Communist Party. And, in a sense, they are on to something.

The Russian media constantly reports about growing government interest in increasing Russia’s soft power. Existing public diplomacy instruments reach a permanently growing global audience, but Russia’s international image does not seem to be improving. The problem may be that people around the world understand Russia’s values but still disagree with its policies.

The previous Culture Post concentrated on the popular individualism and collectivism dimension. Individualism privileges the individual perspective, goals and actions. Collectivism emphasizes the perspective, goals and activities of the collective or larger group.

The Department of State sponsors Fulbright-mtvU Fellowships to promote music as a global force for promoting mutual understanding. Fellows are chosen through a multi-tiered, merit-based selection process including reviews by U.S. and foreign academic leaders and area experts. The final selection is made by the presidentially-appointed J. William Fulbright Foreign Scholarship Board.

South Korea has spent billions in promoting its "nation brand" via its technology and other attributes. But what has driven up the country's soft power across the world as much as anything is "Gangnam Style," the Korean rapper PSY's galloping horse dance, hipster wannabe clothes and tongue-in-cheek attitude, offset by an irresistible and simple hook that even a three year old could mimic.

Kris Kam, a 28-year-old advertising executive in Singapore, tells me, for example, that when his mother asked him to buy her a new smartphone, she requested a Samsung Galaxy S3 “just like the white one she saw in her favorite Korean drama, My Love, Madame Butterfly.”

Through strategic planning and investment in research and technology, strong political will, and effective governance, Singapore has emerged from water insecurity to become a global hydrohub.