South Korea has spent billions in promoting its "nation brand" via its technology and other attributes. But what has driven up the country's soft power across the world as much as anything is "Gangnam Style," the Korean rapper PSY's galloping horse dance, hipster wannabe clothes and tongue-in-cheek attitude, offset by an irresistible and simple hook that even a three year old could mimic.

Kris Kam, a 28-year-old advertising executive in Singapore, tells me, for example, that when his mother asked him to buy her a new smartphone, she requested a Samsung Galaxy S3 “just like the white one she saw in her favorite Korean drama, My Love, Madame Butterfly.”

Through strategic planning and investment in research and technology, strong political will, and effective governance, Singapore has emerged from water insecurity to become a global hydrohub.

APDS Blogger: Sarah Myers

Committee members heard from Vladimir Yushkin, Director of the Baltic Center for Russian Studies in Tallinn, communications consultant Raul Rebane and Security Police High Commissioner Martin Arpo. He said that the importance of media in this respect was declining and said that information could more effectively be delivered through cultural events, youth camps and other direct contact.

From the research, we extrapolated a report, Voices of the People, which we hope will stimulate more collaboration in the arts and creative industries between the UK and the region. Our objective is to use this report as an action plan, in partnership with the UK arts sector and artists from the Middle East.

The award recognises and encourages its bearer to improve social, economic and cultural relations with Cameroon. The Honorary Consul of the Federation of Russia in Douala, Dr. Jean Marie Tchuissang, received the Russian "Pouchkine" medal of distinction issued by Russian officials for the award.

Re-Framing & Re-Imagining the American Brand Abroad