soft power

Nigeria’s Nollywood is the third largest film industry worldwide...Nollywood has not even recognized how powerful she is becoming, for Nollywood poses a business threat to Hollywood especially in Africa and developing nations. What Nollywood did in Africa and beyond was to displace Hollywood by telling the stories average Africans can identify with and not some tinseltown stories that are quite far away from African experience and cultural make-up.

It is no small measure that cultural and sport diplomacy combined could be a very powerful tool for Namibia. Currently, there is no integrated tourism strategy looking at all aspects of marketing Namibia as a destination of choice - except the usual rhetoric around dunes, wildlife and pristine environment.

Turkish Airlines has become the world's fastest growing airline company. Its CEO, Temel Kotil, explained toEuropolitics why Istanbul is Europe's natural hub for passengers heading to Asia and Africa. The tender for the construction of the city's huge third airport was published on 24 January in theOfficial Gazette of the Republic of Turkey .

January 23, 2013

Just over two decades after Joseph Nye coined the term “soft power”, Russia is set to officially introduce the phrase into its foreign policy vocabulary at the highest echelon.

January 23, 2013

Just over two decades after Joseph Nye coined the term “soft power”, Russia is set to officially introduce the phrase into its foreign policy vocabulary at the highest echelon. It was recently announced that, starting in 2013, Russia will jump on to the soft power bandwagon by making the highly demanded concept the focal instrument of its new foreign policy strategy. The development, in keeping with the rich traditions of Russian theater, unfolded in three key acts.

Act I

Taiwan and its 23 million people will eventually be absorbed by China, which claims it as a breakaway province, by a process of economic osmosis. So runs the conventional wisdom among many businessmen, and some diplomats. Or will it? Instead of China changing Taiwan, might Taiwan change China? Taiwan has a powerful weapon at its disposal: an inclusive national identity that absorbs and celebrates difference...

North Korea has reacted defiantly to a new round of United Nations sanctions, saying it will boost its military power and nuclear program. Korean specialist Dr. Leonid Petrov from the Australian National University says the UN Security Council's touch approach on North Korea is a mistake. He told Radio Australia's Connect Asia that instead of making threats, the international community should use soft power on Pyongyang.

A US academic has said it was imperative for youth exchanges to take place between the US and Pakistan so that unfounded stereotypes could be erased. Dr Michael Hannahan, director of the University of Massachusetts Civic Initiative, said 25 young people from Pakistan were visiting the US every summer. “These travels change people’s lives.”

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