soft power

December 21, 2012

Since the China-ASEAN Free Trade Area was launched in 2010, China has now become the organization's largest trading partner. Now to catch up with bilateral economic achievements, cultural exchange and cooperation are being emphasized.

Japanese is the most widely taught foreign language in Australia, and students choose to study it not only for future employment prospects but for the pop cultural intrigue as well.

"I will definitely keep my promise to open a new era of the Korean peninsula through strong security and diplomacy on the basis of mutual trust," the 60-year old conservative leader said. During the campaign, both Park and her main challenger Moon Jae-in offered competing commitment to improve ties with Pyongyang and its new leader Kim Jong-un.

Kerry, meanwhile, said America's diplomatic corps should receive additional resources. But he stressed that embassies should not be turned into fortresses that isolate diplomats from the countries where they're working.

The report, by a five-strong Accountability Review Board (ARB), also called for $2.3 billion in extra funding over the next 10 years to fortify and improve some of America’s 275 diplomatic outposts around the world. “It’s no understatement that our diplomats are on the front lines of the world’s most dangerous places,” Senator John Kerry, chairman of the Senate Foreign Relations committee said.

Our position in the world and how we are perceived from abroad matters economically and politically. A positive image abroad can support export-led growth and inward investment, but also facilitates "soft power" and British influence on the world stage. Has 2012 changed global perceptions and improved brand Britain?

Brazil enjoyed one of the biggest jumps in this year’s soft power survey, marking the end of an impressive year for the country. While Brazil is now well-established as one of the world’s leading economies, a main player on the global stage and one of the all-powerful BRIC nations, it’s impressive spike on the soft power survey indicated that it is also having a very real effect on the culture of the world.

With public diplomacy emerging as a crucial tool of statecraft, Park will have to shake off her out-of-touch image and engage peoples at home and abroad. Her vision for an “era of diplomacy by the people” includes broader opportunities for the Korean youth to take part in development programs, more overseas Korean language schools and support for cultural exports. She has also pledged to scale up official development assistance and house at least five more international organizations here.

Pages