Brazil enjoyed one of the biggest jumps in this year’s soft power survey, marking the end of an impressive year for the country. While Brazil is now well-established as one of the world’s leading economies, a main player on the global stage and one of the all-powerful BRIC nations, it’s impressive spike on the soft power survey indicated that it is also having a very real effect on the culture of the world.

With public diplomacy emerging as a crucial tool of statecraft, Park will have to shake off her out-of-touch image and engage peoples at home and abroad. Her vision for an “era of diplomacy by the people” includes broader opportunities for the Korean youth to take part in development programs, more overseas Korean language schools and support for cultural exports. She has also pledged to scale up official development assistance and house at least five more international organizations here.

Attention, Hollywood political donors: The Obama administration has begun the delicate post-election process of deciding which key supporters to reward with coveted diplomatic appointments, and THR has learned that at least four fundraisers with close showbiz connections are under consideration.

This past week, even as net users across the country were discovering that China’s Great Firewall has been upgraded and that many VPNs no longer work, China’s state-run Xinhua wire service was busy using Twitter. It’s the kind of frustrating irony that Chinese web users are used to by now; the nation embracing popular foreign web platforms to try to get its own message out while simultaneously working tirelessly to ensure that its citizens cannot access those same platforms.

When Vladimir Putin took office as President for the third time, he sent the Ministry of Foreign Affairs a document outlining the philosophy that would guide his approach to international relations for the next five years. Only recently released, the document is very revealing, showing that Putin’s worldview, and his idea about Russia’s role in that world, has changed substantially since he first took office as president in 2000.

Dalian Wanda Group, the world's biggest owner of movie theatres, is in talks with leading Hollywood studios to co-produce films and is looking to buy and build hotels in major U.S. cities as the Chinese firm eyes a $10 billion (6 billion pounds) 'soft power' spending spree.

Assistant Secretary General for Public Diplomacy of NATO, Ambassador Kolinda Grabar, gave a talk on NATO and Public Diplomacy activities to young Turkish diplomats who recently joined the Ministry and attending basic and preparative training program, on 13 December 2012.

Speaking to FNA, Lieutenant Commander of Basji Force Colonel Nasrallah Seif said that rapid reaction forces of Basij will stage the 'Towards Beitol-Moqaddas (Jerusalem)' drills throughout the province on Thursday and Friday (December 20-21). He announced that 20 similar exercises have so far been held throughout Iran to promote Basij forces' hard, semi-hard and soft power in confrontation against potential threats.