The mayors met at San Francisco City Hall on the 16th anniversary of the sister city pact, vowing to continue working together on economic, technological and cultural initiatives. According to SF Appeal, Lee presented Delanoë with photographs of the Golden Gate Bridge taken to commemorate the landmark's 75th anniversary this year. "I love the Golden Gate Bridge," replied Delanoë in English.

American music bridged difference with the Vietnamese, Golub said. American musicians were surprised to see that their music had an immediate impact on the Vietnamese with whom the US fought a war for many years.

Like Bollywood, ayurveda, yoga or curry, cultural design has the potential to be India's next unique soft power for the rest of the world. While everyone agrees that design, in today's context, plays a very important role in seamlessly integrating various factors like new technology, innovative materials and brand values, celebration of local cultural heritage is equally important.

The response to that Toyota in Tianjin and the Apple iPhone5 could not be more different. What links them, however, are the notion of "soft power" and the risks and rewards of being identified as one of a given nation's leading companies...

Governor Romney delivered a major speech at the Clinton Global Initiative on Tuesday, focusing on foreign assistance, global development, and how U.S. policy should evolve in these fields... Governor Romney sees foreign assistance as a form of "soft power." It is clear that Governor Romney sees foreign assistance as an instrument of American power and influence.

I was glad to see more than 200 people in the audience for a discussion on water, peace, and security on the margins of the 67th meetings of the UN General Assembly yesterday. The United States, the European Union, and UN-Water co-sponsored the event, which drew senior representatives from governments, UN agencies, and international financial institutions.

Amy Zalman recently proposed that “soft power” – as a conceptual frame for understanding global politics – is too narrow and has outlived its usefulness. Her provocation generated fruitful responses and suggests that we might be ready to stop treading water and move beyond our decade-long fixation with the term to new and more constructive places.