In the long term, a battle over value promotion is a no-win scenario in today’s global communication arena. To be savvy, public diplomacy strategists need to find ways to give voice and bring the public into the public diplomacy equation.

Terming India a "Cultural Super Power" Dr Karan Singh, President of ICCR in his address to the Heads of Missions underscored the role and importance of cultural diplomacy and public diplomacy tools in projecting India's soft power. He also stressed on the message of universalism enshrined in the ancient Indian philosophy of Vedanta.

The Lithuanian Parliament, Seimas, held the solemn opening ceremony of the Lithuania-Armenia forum, where MPs, political, scientific, cultural, representatives as well as sport figures, actors, journalists and representatives of the Armenian community participated, Armenian MFA informs Armenian News-NEWS.am.

This summer, two groups of international food bloggers visited Israel for the first time on separate all-expense-paid trips... The goal of these trips and similar ones planned for the future, organizers say, is to expose influential writers to Israel through something as seemingly apolitical as food - and to encourage them to share their impressions of Israeli cuisine and culture with their millions of followers.

Royals have always had a diplomatic role. In Britain, they used to hold absolute power but these days they work with government to provide soft power abroad... You can't put a price on such royal missions, but the British government have, in Catherine and William, found a unique vehicle to promote national interests, and they are making the most of it.

The Indian mission has discussed promoting Yoga and Ayurveda in Russia with the Russian State University for the Humanities... Considering how much a part of Russian life yoga has become, the physical, mental and spiritual disciplines of the ancient science are now the biggest proponents of Indian soft power in the country.

United States’ Cultural Ambassador and visual artist Mary Mattingly will be in the Philippines from September 15 to October 31, 2012. The visit is part of the U.S. Department of State’s cultural diplomacy program, smART Power and the U.S. Embassy.

As part of its ground breaking cultural diplomacy initiative, the United States has invited popular Pakistani singer-songwriter duo Zeb and Haniya for a series of public performances in cities across the country.