When it comes to "hard power," the West is in steep decline..."Europe has become so enamored with soft power that it has stopped investing in hard power. In terms of hard security, it makes Europe a free rider." Strong words from someone who has been deeply committed to keeping transatlantic ties strong.

For Chinese companies hoping to make a splash in the international market, the most efficient way to expand and grow abroad is to take advantage of the soft power - that is, the branding, technology and management skills - overseas rivals can offer.

I have always been intrigued by the desire of countries to convey their cultural, political or social values as part of their public diplomacy mission. On the surface, it is appealing. However, in practice, it is fraught with challenges and is something of a paradox.

From that point on, Asean may begin to consider the prospects for developing its own collective “soft power.” Since Asean countries individually and together do not amount to much in hard power terms, that which is taken to be soft power, for what it is worth, may also be Asean’s best bridge to the future.

Secretary of State Hillary Rodham Clinton believes in the power of food. Over more than three years as America's top diplomat, she has increasingly used cuisine as a tool to bring people together.

The U.S. Department is launching the Diplomatic Culinary Partnership Initiative tonight, September 7, at 6 p.m. Local chefs such as José Andrés of Think Food Group, Bryan Voltaggio of Volt Restaurant and Robert Wiedmaier of Marcel’s and Brasserie Beck have been chosen to be part of the initiative.

Assistant Secretary of State for Public Affairs Mike Hammer will travel to Asia from September 10 to 15. He will visit Ulaanbaatar, Beijing, and Hong Kong.

Kosachev did not reveal any detailed plans about the reorganization of the agency, but the gist of change was immediately clear: Russia plans to begin actively using soft power, and Rossotrudnichestvo will be charged with conducting these new politics....Dmitry Medvedev explained to the assembled delegates why this move is important.