soft power
Americans’ attention rarely strays beyond domestic discontents these days, and when it does extend overseas it is most likely to settle on the endless war in Afghanistan or the challenging puzzle that is China. Meanwhile, as has almost always been the case, events in Africa receive little notice.
Since last year, there have been speculations as to whether the fire of Arab Spring would spread to China, where fast economic growth has evidently given rise to the demand for greater political participation. In my view, the chance of this is quite low. The eruption of a revolution usually calls for three socio-political conditions. First and foremost, only when the masses have nothing to lose will they choose to revolt.
In the decade since the Justice and Development Party assumed power, Turkey has become a much more assertive foreign-policy player. And when it comes to projecting soft power, the government clearly views the Turkish Red Crescent Society as an important component.
Furthermore, political movements such as the youth group Nashi have harassed Estonia’s diplomats and vandalized its websites, while “soft-power” organizations like Russkiy Mir (Russian World) actively work to promote cultural and linguistic ties to the homeland.
The deteriorating political and security situation in Syria, viewed in the light of the failure by the Security Council to facilitate an inclusive political dialogue between President Bashar Al Assad and the rather fragmented opposition rebel forces, reinforces the impression that this most pre-eminent organ of the UN may have lost its most important ‘soft power’ resource: its moral authority.
This article comes out of an invitation from WOMEX 2011, the World Music Expo meeting last October in Copenhagen, to address the question: “What are the practicalities, challenges and ethics of world music as cultural diplomacy today? And is it becoming more or less relevant to the sector?”
In our daily use of the cell phone, the World Wide Web, and Google's search we should recall that basic research is the springboard of their development, and, as importantly, American influence in the world is spread largely through its "soft" power of science and technology, according to a Pew Research poll.