In this day and age, when Britain sometimes struggles to justify its status as a permernant member of the United Nations Security Council or as a "major player on the world stage", the medal table may prove to be a more accurate measure of the international standing than the size, for example, of the GDP or the armed forces.

A newly published study by the American Security Project (ASP), “The New Public Diplomacy Imperative,” highlights public diplomacy (PD) as a crucial element of our national security strategy and details the many obstacles for U.S. public diplomacy to reach its potential.

Secretary of Defense Bob Gates was a tireless advocate for better cooperation between our development, diplomatic and defense operations. This recognition really began to take shape in the Bush administration in the aftermath of 9/11, where the President recognized that...we need all of our foreign policy tools working together in what is known as the smart power approach.

Gastrodiplomacy is becoming a defined field of international communications and engagement in its own right, and my friend Paul Rockower has written a lot about this on his own blog (the links are on the left hand side of this page). Exploring China is not only a contribution to China's gastrodiplomacy, but also demonstrates Chinese soft power in action.

This article was translated and edited from an article by Chinese blogger Yang Hengjun (杨恒均), originally posted on the Tianda Institute website. It discusses the role of fast food entities like McDonald's and KFC in China, as well as Chinese restaurants abroad, and how they spreads the culture and values of their respective countries.

Despite having reportedly provided training grounds for armed Syrian opposition forces... Turkey claims to have maintained its overall soft power policy vis-à-vis Syria. Throughout the 17-month uprising in Syria, Turkey provided humanitarian assistance to refugees, diplomatic support to the opposition and helped escalate pressures on the President Bashar al-Assad’s regime.

Russia is missing out on opportunities to use soft power in Africa, according to experts on the continent. Russian authorities struggle to push "soft power" buttons in an effort to rebrand Russia's image and to regain some social and cultural influences in Africa population, experts say the plan of cultural diplomacy might only be achieved with consistency and to deliver on their promises promptly.

This debate is broadly about American power. But power is a nuanced concept. It manifests itself both through military muscle and cultural influence. The candidates’ stump speeches rarely delineate this distinction. But global publics do. Recent opinion surveys suggest that people outside the United States question American hard power and increasingly embrace U.S. soft power.