The Friendship Communication Organization has organized activities for foreign diplomats in more than 100 cities and regions, most recently in Hetian,a town located in the Xinjiang Uyghur Autonomous Region. It works closely together with local governments in order to design programs conducive to cultural and commercial exchanges.

When it comes to "hard power," the West is in steep decline..."Europe has become so enamored with soft power that it has stopped investing in hard power. In terms of hard security, it makes Europe a free rider." Strong words from someone who has been deeply committed to keeping transatlantic ties strong.

For Chinese companies hoping to make a splash in the international market, the most efficient way to expand and grow abroad is to take advantage of the soft power - that is, the branding, technology and management skills - overseas rivals can offer.

I have always been intrigued by the desire of countries to convey their cultural, political or social values as part of their public diplomacy mission. On the surface, it is appealing. However, in practice, it is fraught with challenges and is something of a paradox.

From that point on, Asean may begin to consider the prospects for developing its own collective “soft power.” Since Asean countries individually and together do not amount to much in hard power terms, that which is taken to be soft power, for what it is worth, may also be Asean’s best bridge to the future.

Secretary of State Hillary Rodham Clinton believes in the power of food. Over more than three years as America's top diplomat, she has increasingly used cuisine as a tool to bring people together.

The U.S. Department is launching the Diplomatic Culinary Partnership Initiative tonight, September 7, at 6 p.m. Local chefs such as José Andrés of Think Food Group, Bryan Voltaggio of Volt Restaurant and Robert Wiedmaier of Marcel’s and Brasserie Beck have been chosen to be part of the initiative.

Assistant Secretary of State for Public Affairs Mike Hammer will travel to Asia from September 10 to 15. He will visit Ulaanbaatar, Beijing, and Hong Kong.