soft power
India's attempts to increase its “soft power” will only translate into something meaningful if it uses this power in a more systematic and planned way, improving its economic performance, suggests author Mr Nicholas Blarel.
Two decades of economic liberalization ushered in significant changes to India’s business landscape. One important change has been the development of competitive capabilities of Indian companies and the increase in business, professional, and personal exchanges with global businesses, workforces, and ideas. This development has significant implications on India’s soft power projection.
Challenges to U.S. international broadcasting and public diplomacy continue to mount. Iran, joining China and Russia, also nourishes ambitions as a global power and is moving forward with soft-power advances in Latin America. (Not that there is anything “soft” about Iranian soft power.)
In her review of Craig Hayden's The Rhetoric of Soft Power: Public Diplomacy in Global Contexts, CPD Summer Institute Alum Emily Metzgar notes that the book is "a well-researched discussion of soft power and its application in the name of public diplomacy." The book is one of Hayden's contributions to the academic study of public diplomacy.
In The Rhetoric of Soft Power: Public Diplomacy in Global Contexts, Craig Hayden, assistant professor of international communication at American University, presents a well-researched discussion of soft power and its application in the name of public diplomacy. Framed in the context of both theoretical and practical thinking about soft power, the book offers four case studies to explore some of the soft power themes articulated in the introductory chapters.
Nearly a year ago, as Japan struggled with the devastation wrought by the March 11, 2011 earthquake and tsunami, the United States military launched “Operation Tomodachi,” a major humanitarian aid mission, to help the Japanese government respond to the crisis.
Innovations are a source of soft power. At a time of an unprecedented economic recession, soft power fueled by innovations remains America's greatest competitive advantage...The US experience suggests the way China has transformed itself into a new superpower will not be possible without building up its soft power that provides fertile ground for innovative products.
“Would the world be more peaceful if women were in charge?”...Unless soft power is introduced into the power equation it is unlikely that things will change any time soon. The spreading of ideas, creating allies on all sides, building and enforcing a group’s influence in the most positive manner are of the essence.